The Covid-19 pandemic has affected consumers’ behaviors and purchasing patterns; data-driven decision-making is even more crucial to ensure that companies’ products or services genuinely benefit users in times of uncertainty. The demand for SaaS products that enables online transactions has dramatically increased during Covid-19, according to CEO of Upflowy Guillaume Ang.

Upflowy thinks it has the tools to help businesses generate high-performing user flow. The Australia-based startup, which just raised $4 million, has built a platform that offers drag and drop tools for A/B testing and personalization on the web and mobile apps, and the best part is…