A year ago, few knew the brand Bolt, a checkout technology company that was founded in 2014, nor its founder, Ryan Breslow, a seemingly archetypal Silicon Valley type: smart, strong-willed and a college dropout who left Stanford after only two years to start a company.

Fast-forward to today and Bolt has suddenly become a company to watch, with Breslow commandeering the attention of reporters, investors and founders through a series of splashy pronouncements beginning this past January.

The question is, is courting so much controversy in the best interests of Bolt?

Breslow’s latest declaration came this Monday, when he announced on Twitter that Bolt — which already offers…