To install WordPress on your own server, you will need to download it from the WordPress.com site. Then, you use the FTP program of your choice to upload it the host site. If you happen to have Cpanel, you can use Fantastico to set up all your databases for the site. Just look in under the Fantastico icon in Cpanal in the Blogs or “Content Management Systems” area. It should list WordPress, along with a variety of different blog formats. This is a simple one-click installation and makes for a very efficient and quick setup. In total about a minute. If you choose to install it manually, it won’t take much longer – about five minutes.

If you only installed WordPress and nothing else, you wouldn’t have a very good web site to offer your buyers. The strength of using WordPress as a platform lies in the many plug-ins you can install that make it a formidable platform. Plug-ins allow you to install features at the push of a button that generate traffic to your web site. The more traffic you can attract the more the site becomes valuable to your buyers. So, adding these plug-ins is very worthwhile, and they’re completely free!

After you sell a web site, there are still other ways to make some extra income off the site. If you are particular crafty with web site programming, graphics design, or even freelance content writing, you can offer some of these services as “customization services.” Most of the time people want a turn-key web site they can start to make money from right away, but they also need to continuously update it and market it to make money. If they don’t necessarily have the experience, they may turn to someone to put up their own logos, graphics, get new content up, or change the layout and design of the web site.

One of the main ways to increase sales is to put offers in various places that are normally overlooked by Internet marketers. One such place is the error page. Another is the thank you page or the order entry form. There are different ways to market people when they finally land on your site, but you want to add offers wherever you think they might be visible to people, so even the error page can be a good place to add an offer. When your buyers see the trouble you’ve gone to in order to customize the site to add offers in places that can generate unexpected sales, they will be delighted and impressed. So, let’s go through some of the details here.

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