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How to Expand and Improve Your Site

If your business is already successful enough to warrant expansion, then you probably did something right with the initial design and layout of your website. There are any number of reasons that you might be unhappy with your current website, however: maybe you ran out of money for design costs and weren’t able to implement some of your favorite ideas. Maybe you’ve noticed a significant problem in the basic layout of your site that you wish you could fix. Or maybe you’re tired of paying service charges to your commerce system and you want to design your own and integrate it into your site.

Basics of Direct Response Web Development

Promoting any website means promoting the website address. In traditional advertising, you can promote your business perfectly well by promoting its name, products, or business description–as long as you give customers an easy way to get in touch with you, of course. In online advertising, all of those attributes should be included within your website–leaving you only the method of contacting you, the link, to promote. A link is not only your digital “phone number”, but with a well-designed website, it’s an advertisement in and of itself.

How to Format Web Site Sales Letters

A general rule of sales letters is to keep them as short as you can. But of course we aren’t dealing with general sales letters–we’re dealing with a very specific type of sales letter, one designed to be viewed and read online. And that brings with it some additional rules in order to ensure that your sales letter not only works at converting readers into customers, but that it functions within your website while taking into account all of the possibilities available on the Internet that traditional sales letters aren’t capable of. One of these advantages is the ability to delegate parts of your content to different parts of your site.

When is Your Web Site Finished?

The simple answer to the problem of when you can consider your site complete: when it’s done. The more complicated answer depends on one of two things happening: • You have the site you want. • You can’t afford to pay the coder for any more revisions. Unless your site simply doesn’t work–meaning that it actually crashes browsers when it loads, or that the individual pages don’t link together properly–don’t be afraid to accept the second outcome.

How to Handle Problems in Your Web Site Development

Don’t be afraid of additional charges. (Don’t be totally comfortable with them, either–see the next section.) As good as your basic site map and strategy are, they won’t always be able to stand up against the various problems that occur when translating a good idea into a reality. And when those problems occur, it’ll cost you and your coder both money and time in order to correct them. Additional charges can crop up for any number of reasons, but always crop up from only one of two sources: you or your coder.