Surfers go online mainly to find information. If you can satisfy that need then you will increase your traffic, enhance your brand, and acquire and retain more customers. The catch is that your content – whether free on your site, distributed elsewhere gratis, or sold as an informational product – has to be killer content that’s valuable in the eyes of consumers.

This article takes a humorous look at some pitfalls that Lucky the Happy Hobo Clown encountered when trying to create a website. There were broken promises by friends as well as confusion on the Clown’s part regarding web procedures.

With zillions of sites already up and running, what is your purpose and what do you hope to accomplish? The answer isn’t always that obvious.

A website is a collection of information about a particular subject. Designing a website is defined as the arrangement and creation of web pages that in turn make up a website. It consists of information for which the website is developed. For example, a website might be compared to a book, where each page of the book is a web page.

Websites are vehicles for communicating content to a visitor audience, and like your favorite television show, or evening news, that communication is not neutral; it comes with an agenda and that agenda should be yours. If your website designer is not developing your site within a framework created to communicate your marketing information, then you are not getting the website you need. If your website designer is merely a technical programmer and not a communicator then you have picked the wrong supplier.