If money is a bit tight, or you are just starting out, then making full use of tools freely available on the web is a MUST. There are plenty of FREE tools out there, you just have know where to look.

Think about the last time you purchased anything on the internet. What was the site? Why did you buy there, and not somewhere else? Chances are that you purchased online because it was simpler and more convenient, otherwise you would have taken the effort to drive down to your local shopping mall and buy your item of interest there. In order for your business to be successful online, your website needs three things, in addition to the obvious technical and design prerequisites

“Something is better than nothing.” That’s a statement I hear often from small business owners when they talk about websites. It’s simply not true.

In today’s day and age just about every company has to have a website. It’s widely accepted that if your company doesn’t have a website, it’s not considered credible in its market. Yet how many companies actually consider their website to be truly an online sales tool? In fact most companies spend a lot of money to design and build fancy websites but they neglect to think of how they’re going to turn the website into a work horse for generating leads and online sales opportunities for their company.

It amazes me, people still believe that all they have to do is “build it and they will come”. I promise that is the only movie quote that I will use. Having personally developed well over 100 websites since 1997 I am always stunned by people complaining that there website is a failure and blaming the person who built it.