You may think that you website is complete – but it’s not. In fact, a website should never really be complete. It’s a fact that search engines such as Google give sites that are frequently updated higher rankings in the search results. What is the best way to update your website on a regular basis? The answer is content!

So what makes a website successful? It is of course unique quality content, but what about the other factors. Below i have listed what i feel are the 5 most mechanical things to consider when developing a Performance Website.

Every industry has a different niche audience (those seeking your services specifically) as well as a much larger one (those who are not seeking, but can use, your services). While you don’t have to provide a perfect user experience for every individual who stumbles across your site (an impossible task anyway,) you always want to be sure to incorporate the elements that your audience wants and needs.

If you read anything on web design and website maintenance, you’ve likely heard the term Web 2.0 thrown around. Is the world wide web getting an upgrade? What does your site need to become “Web 2.0”?

If your website has been up and running for over six months, you need to know how much it’s worth on the open market, whether or not you are intending to keep it. Only then can you amend your future direction realistically.