Many businesses fail to grasp that website development is only the first step to making online sales. Just because your developer created an excellent website according to your specifications does not mean that your site will rank in the top group of search results for any keywords relevant to your goods and services (other than perhaps your corporate name). Without search engine visibility, your prospects will have little chance of finding your website and your company will see, at best, a minimal boost in its Internet sales volume.

Most non-nominal expenditures in business are made with the expectation of generating revenue for the company. Corporate websites take a lot of time to develop and are expensive. Businesses know intuitively that if prospects can’t find their website, the site won’t ROI for them. Yet, businesses might not know that without a search engine marketing strategy, search engine invisibility is almost certain and the corporate website won’t likely generate enough revenue to support its cost of creation. But, by spending an additional sum that is only a fraction of the total website development cost to optimize the website for the search engines, the corporate website can become a workhorse for sales instead of a cash flow drain.

WHAT DOES PUMPKIN CENTER HAVE TO DO WITH ONLINE MARKETING? Good question indeed. It is the euphamisms of driving through small-town America that has driven my thoughts in the development of this article. “Don’t blink, or you will miss it.”

Why you should use CSS and XHTML to improve the speed, maintainability and accessibility of your website.

As a webmaster, you are likely searching for ways to make more money from your website. The truth is that if you have been online for any amount of time, you have learned that you always need to be on the prowl for new information to help you to be more successful, and you always need to keep one eye open looking for new ways to add more dollars to your bottom line. That is likely why you are reading this article today. You are hoping that I might be able to share some small tidbit or jewel of information that might help take you and your business to the next level. I hope that I will be able to meet your expectations.