Audience analysis must be your first and formost objective if you want to have a successful website. Unless you know who is visiting your website your efforts will be less successful than if the site is focused on a particular audience. If the webmaster is to be successful in producing an effective website he/she must proceed systematically.

The primary goal of any website is to communicate. In order for webmasters to convey their message effectively they must have a clear idea of what they wish to communicate. Also, they must be able to evaluate the effect that this information is having on the website visitor.

Web surfers are basically an impatient bunch and if a website is hard to figure out because the links are not obvious, they will click away never to return. Website navigation is one of the most crucial elements in determining the effectiveness of a website. This article discuses the basic principle of designing website navigation.

So, you think you’re off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it’s time to move your site to the next level. It’s time for Web Analytics.

There are plenty of options when it comes to web site creation software and a wannabe web designer might have a hard time deciding which to choose. We will have a look at the most popular web creation programs: Front Page, Dreamweaver and Adobe GoLive. All three offer a user-friendly interface and plenty of beginner and advanced options that will allow you to create the website of your dreams.