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Web Site Analytics
Website analytics is widely used by business to business and business to consumer online merchants to examine various markets and track their customers accurately. Web analytics is also becoming increasingly popular with webmasters of other websites as well. Since tracking visitors accurately is very important for most websites, most webmasters use web analytics to get customer conversion rates and other important data. Usually, web analytics software tracks visitor behavior by inserting a small piece of tracking code on each page of the site. The tracking code transmits information to the analytics software vendor’s data collection facility using a tiny gif image or a small JavaScript code. To identify returning visitors tracking ID stored in a cookie is used.
Ebusiness DevelopmentWhen talking about e-business development, it is very important to know how to use information. A computer is the perfect tool for working with information. Fifty years ago a business might have employed a small army of clerks, accountants and errand boys to process facts and figures and pass them around an organization. Today’s technology can do the same kind of work faster, more efficiently and, when wisely chosen and properly installed, more cheaply.
Websites are potential business tools. However, their potential is reduced if they are designed only to cater to a single audience. Therefore, many websites are being designed for people of different nations and different cultures. This process of adapting a website to a different cultural environment is called “website localization.”
Web Accessibility: Web Design for the Mobility-ImpairedMobility impairment isn’t always as obvious as you might think it is. You don’t have to imagine extremes of disability like paralysis or missing limbs. Try imagining a simple fall or other accident that results in both hands in a cast and unable to use a mouse. Now, with that in mind, open your website in your browser, put an unsharpened pencil in your mouth, and try to use the eraser to push the TAB key till you get all the way to the main content of your page. If it takes more than two clicks, your page is not accessible.
Web Development: Your Website’s Biggest FanIf you don’t know who your site’s biggest fan is, then you’re probably in the wrong line of work. Think about it. Who spends the most time viewing every single detail of every page? Who keeps up with and checks over every update? Who’s right there noticing every color choice, coding change, style effect, and anything else that has to do with your site? That’s right, it’s you.
