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Self Assessment: How Effective is Your Web Site?
It is sometimes difficult to determine which attributes of a Web site are helpful and which ones are turning prospects away. There are many factors to consider when designing an effective Web site, but what do you do when you already have a Web site in place? There are several options available, many in fact, that are inexpensive to implement and provide ample ROI. Often companies do not see the value of investing more into an existing Web site, but with three-fourths of the world’s population online, it is hard to imagine that the right changes could not positively impact your bottom line. The following is a set of standards that are applicable to your own business Web site, and will help you determine if it is appealing, user-friendly, and up-to-date.
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